Too many brands throw money at video without a plan. It looks nice. It gets a few likes. Then it disappears.
At Hightower, we help you make video with purpose — and results.
We’ve spent over 15 years producing TV commercials, performance-led campaigns, and social video content. We know what works, what’s a waste of time, and how to build a strategy that fits your goals, budget and audience.
Whether you need a single high-impact ad or a full-funnel content strategy, we help you figure out:
This isn’t a slide deck full of buzzwords. We’re hands-on producers, creatives and planners who understand how to turn a strategy into something tangible — and effective.
We help you define the message, angle, and tone that will actually connect with your target audience — across Awareness, Consideration, and Decision stages.
From TV to TikTok, we help you understand how your video should behave on each platform. Different ratios, runtimes, cuts and CTAs — all mapped out in advance.
We don’t believe in one-and-done video. We help you build a journey: short hooks to drive interest, longer edits for consideration, and clear CTAs to convert.
Want to run A/B tests? Want to see which script hook lands better? We’ll help you build a testing framework before the shoot — not after you’ve spent the money.
We can work with your media team — or ours — to align creative with channel spend, targeting, and timings. So your video doesn’t just look good — it performs.
That’s what we do.
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